For many projects qualitative market research techniques are the best approach for getting consumer opinion and feedback. We undertake a wide range of qualitative methodologies including -
Online Focus Groups
- We invite 6-10 of your customers to join an online focus group to discuss your business in more depth and share opinions and ideas
- Gain deeper insight as research shows respondents open up more online than in person
- This is the fastest and cheapest way of gaining qualitative feedback as no travel or accommodation costs are involved
Face to Face Focus Groups
- We invite 6-8 of your customers to attend a neutral venue (i.e. hotel conference facility) to share opinions on your products and services in person
- Face to face groups are significantly more expensive than online focus groups
Depth Interviews in person or over the phone
- Great to discuss sensitive issues respondents may not want to talk about in the context of a group e.g. addiction, personal debt
For more advice on choosing the best methodology for your research contact us.