Case Studies

Maximising Victim Satisfaction: UK Police Force

Police forces in the UK run ongoing research with victims of crime to measure and track their perceptions of the services provided by the police. These include call handling, timeliness, treatment, action taken, investigation and follow up.

We used a number of advanced analysis techniques to identify priority improvement areas to maximise satisfaction with the service provided by the police. These techniques included sub group analysis (victimology), key driver analysis (regression) and text analytics.

The results helped the police better understand the victim experience, identify the most important touchpoints in the process and prioritise improvement areas.

Developing national talent in the Middle East oil and gas industry

Nationalisation is a key priority for governments in the Middle East as they seek to promote their indigenous workforce and become less reliant on expat labour.

We undertook a large scale study with students, educators and employers in Oman and United Arab Emirates to help understand the motivations and aspirations of young nationals in these countries.

The research identified a number of key recommendations to help educational institutions and employers better prepare young people for a career in the oil and gas industry.

University Decliners Survey: UK University

Students in the UK who wish to attend university often shortlist up to 6 institutions. Students then select which institution they would most like to attend, based on a conditional or unconditional offer.

We worked with a leading university to help them understand why students applied to their university then declined the offer. The research involved extensive text analytics of open text 'verbatim' comments to identify key reasons for choosing another institution over theirs.

Measuring the impact of online advertising: Australian website

Leading brands regularly advertise on content-based websites and portals to increase their brand awareness, purchase intent and likelihood to recommend.

In order to scientifically measure the impact of this awareness we created two distinct groups. The exposed group were invited to take part in a short survey once they had reached the area of the website with the advertising. The control group were sourced from other areas of the website and had not been exposed to the advertising.

Both groups were match key demographic indictors and the results showed the exposed group were significantly more likely to be aware of the advertised brand, consider purchasing it and recommend it to others.