Leading brands regularly advertise on content-based websites and portals to increase their brand awareness, purchase intent and likelihood to recommend.
In order to scientifically measure the impact of this awareness we created two distinct groups. The exposed group were invited to take part in a short survey once they had reached the area of the website with the advertising. The control group were sourced from other areas of the website and had not been exposed to the advertising.
Both groups were match key demographic indictors and the results showed the exposed group were significantly more likely to be aware of the advertised brand, consider purchasing it and recommend it to others.